HAPPY MEAL REDESIGN
In this project for my Graphic Design II class, we had to reconceptualize and redesign a McDonald’s happy meal. I wanted to take something that is normally targeted towards kids and transform the packaging and the “toy” aspect into an enjoyable experience for teenagers and college students.
I have always been fascinated by Spotify’s branding: the bright colors, the bold font, and the humorous ad campaigns. As they’ve been a huge design inspiration to me for so long, I was eager to merge their aesthetic with the iconic McDonald’s happy meal.
As a music and Spotify fan myself, I wanted to create something that I knew other music fans would enjoy. Drake is a huge icon and celebrity who is well-known by the demographic I was trying to reach, so I thought it would be perfect to build off of that and make him my “Artist of the Month” in order to keep customers coming back. I incorporated symbols of him, his lyrics, and the recognizable features of Spotify’s branding to attract my intended audience. To increase the interactivity, I included working Spotify codes that, when scanned, lead users to playlists and songs directly on their smartphone.