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waste not want not
CAMPAIGN
The client for this project was First Star Fiber, a recycling facility in Omaha, Nebraska. The goal was to raise awareness about the dangers of plastic waste and offer solutions, such as the Hefty EnergyBag and the conversion of hard-to-recycle plastics into stable lumber materials.
Every piece of imagery in my graphics is a real photo of plastics: bottles, bags, wrappings. I wanted to take my own photos and transform them into art in order to emphasize the fact that plastic is not garbage; it can be recycled and made into something beautiful.
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