Hot Sets was a pop-up activation on UCLA's campus put on by Tinder in partnership with Archrival. Reinforcing the spontaneity of meeting a match on Tinder, Hot Sets was a surprise activation with details regarding the date/location/artist concealed until shortly before the event. Announcements were made exclusively on social media and within the Tinder app itself, generating online buzz among UCLA students.

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This particular pop-up consisted of a DJ set by "No Broke Boys" artist Disco Lines. The on-campus venue hit its capacity at 280 attendees, with hundreds of students that didn't make the cutoff camping out outside to listen to the set. The event garnered 1.3M organic impressions on social media, 240K of them being user-generated content.

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As the designer of the event brand identity, my job was to utilize Tinder's existing brand font, brandmark, and colors to create a fresh look and feel unique to Hot Sets. Taking inspiration from grungy concert posters, the logo lockup was designed to have an "ink-bleed" effect. Halftone 3D icons and disco imagery (as a nod to Disco Lines) are set in the Tinder coral-pink gradient. Disco balls are blurred to further convey the "ink-bleed", and the dusty scratch texture enhances that music poster look.

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I translated this identity across social promo, event signage, the DJ booth design, stickers, water bottles, and folding fans handed out to students.